Privacy Policy: Santa Ana Short Term Rental Alliance

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Customer Privacy Policy:  Santa Ana Short Term Rental Alliance (SASTRA) privacy policy covers the collection, use, and disclosure of personal information that may be collected by Santa Ana Short Term Rental Alliance, (aka SASTRA) anytime you interact with sastrahosts.org, such as when you visit our website. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information. Your privacy is a priority at SASTRA, and we go to great lengths to protect it.

Why we collect personal information: We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you up to date on announcements, updates, and events that you might like to hear about.

If you do not want SASTRA to keep you up to date with news, or the latest information, send us an email outlining your request to SASTRAHosts@gmail.com and inform us to update your personal contact information and preferences.

What information we collect and how we may use it: There are a number of situations in which your personal information may help us to provide a better service to you. For example: We may ask for your personal information when you’re discussing membership on the phone with a representative, downloading information, registering for updates or service, participating in an online survey, registering your information, or contributing to our membership or service. When you interact with SASTRA, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; we may collect, at your approval, your credit card, account numbers for membership dues; and information relating to a support or service issue. We also collect information for market research purposes — such as your host property(s) and what platform you use — to gain a better understanding of our members and thus provide a more valuable service. We collect information regarding customer activities on our websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products, and Internet services are of most interest to them. We may use personal information to provide services that you have requested as well as for auditing, research, and analysis to improve SASTRA services.

Your SASTRA ID and related information: The SASTRA website, as well as SASTRA membership, allows you to create an “User ID” based on your personal information. This convenient service saves you time and allows for easier use of our web services. Here’s how it works: You create a personal profile — providing your name, phone number, email address, and in some cases your mailing address — and choose a password and password hint. The system saves your information and assigns you a personal SASTRA ID — in many cases simply your email address, because it’s unique and easy to remember.

SASTRA takes your privacy very seriously. SASTRA does not sell or rent your contact information to other marketers.

With our service providers, vendors, and strategic partners: There are also times when it may be advantageous for SASTRA to make certain personal information about you available to companies that SASTRA has a strategic relationship with or that perform work for SASTRA to provide products and services to you on our behalf. These companies may help us process information, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with SASTRA policies, except if we inform you otherwise at the time of collection.

At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

How we protect your personal information:  SASTRA takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.

Integrity of your personal information: SASTRA has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by periodically checking your online SASTRA account. You can request a copy of your personal information, your product registration history, and your interactions with our support agents by contacting us at SASTRAHosts@gmail.com

As is standard practice on many corporate websites, SASTRA website uses “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customize your experience and provide greater convenience each time you interact with us.

If, however, you prefer not to enable cookies, please change your personal preferences in your web browser. Please note that certain features of the SASTRA website may not be available once cookies are disabled.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. SASTRA will not use the information collected to market directly to that person.

In some of our email messages we use a “click-through URL” linked to content on the SASTRA website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

In addition, we use pixel tags — tiny graphic images — to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.

Pixel tags also enable us to send email messages in a format customers can read, and they tell us whether emails have been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database.

Our companywide commitment to your privacy: As we said, SASTRA takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to SASTRA employees and strictly enforce privacy safeguards within the company. In addition, SASTRA supports industry initiatives, such as TRUSTe, to preserve privacy rights on the Internet and in all aspects of electronic commerce.

International users:  SASTRA abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union.

SASTRA website has links to the sites of other companies. SASTRA is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

SASTRA may update its privacy policy from time to time. When we change the policy in a material way the updated privacy policy will be available on our website.